This was contained in a statement by the General Manager, Consumer
Marketing, MTN, Richard Iweanoge on Thursday while unveiling Cobhams
Asuquo, as the latest addition to MTN’s list of brand ambassadors.
According to the statement, Asuquo will be joining Davido, Don Jazzy,
Tiwa Savage, Dr. Sid, Sound Sultan, Iyanya, Chidinma, Banky W, KCee as
well as Saka, Osuofia, Mama Gee and others who have all renewed their
contracts with MTN.
Iweanoge said, “As was originally conceptualised, the
ambassadorship will continually evolve to accommodate new talents and
cater for diverse segments. This year, we are using a segmented approach
and there will be ambassadors for each segment of our market. Using
this criteria, new artistes like Cobhams Asuquo will be coming on board
the MTN Ambassadorial family.”
He stated that for 2015, artistes like Timaya, Wizkid, Sean Tizzle
and a few others would no longer be ambassadors for the brand, though
the relationship continues in other areas in which MTN enables artists
to monetise their work.
He said, “Although there is a finite number of brand ambassadors
we can have at any point in time, Nigerian artistes can continue to
monetise their intellectual works through our distribution channels such
as the Caller Tunez and Music Plus platforms,” he said.
“With billions of naira invested in Nigeria’s music industry so
far, MTN remains one of the biggest supporters of the music industry. We
have a track record of consistently providing the stage for some of
Nigeria’s biggest artistes to shine and express themselves. For MTN, we
see the growth of the music industry as a continuum and not a
destination. That is why we will continue to engage and support our
local artistes so that they can find full expression for their talents.”
Iweanoge also named Iyanya, Praiz and Chidinma, three past
participants in the Project Fame music reality TV Show as ambassadors of
the Telecom Company. “MTN not only gave them the platform to
express their talents through the music reality TV show, but we have
consistently supported them over the years by making them our
ambassadors. We can safely say that our investments in them have paid
off because now they are counted among Nigeria’s biggest music acts and
we are truly proud of them,” he said.
Meanwhile, Wizkid has abandoned MTN having been its brand ambassador two years for indigenous telecom company, Glo.
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