The list is made up of nine new ambassadors and 19 old ones whose contracts were renewed by Globacom.
The signing of the 28 artistes by Glo is so far the biggest
endorsement deal by any corporate organisation in Nigeria. It is also
expected to signal a huge boost to the entertainment industry as the
selected artistes cut across Nollywood, comedy and music industries.
Company sources indicate that the new ambassadors are hip hop
sensation Wizkid, popular comedians Ayo Makun (AY) and Bovi Ugboma,
award-winning actor OC Ukeje, Patience Ozokwo (Mama G), Odunlade
Adekola, fast-rising Marvin Crew of Koredo Bello, Reekado Banks and
Hadizah Blell (Di’ja).
The 19 ambassadors whose contracts were renewed include Nigeria’s
leading music stars D’Banj, Peter and Paul Okoye (PSquare), Chinedu
Okoli (Flavour), Jude Abaga (M.I), Wande Coal, Omawumi Megbele, Bez
Idakula, Burna Boy, Ego Ogbaro, Sammie Okposo and Sani Danja.
Other ambassadors who made a return as Glo brand ambassadors are
comedian Basketmouth, actresses Ini Edo, Funke Akindele and Helen Paul.
Others are Ime Bishop Umoh, John Okafor (Mr Ibru), Chiwetalu Agu and
popular newscaster, Bimbo Oloyede.
Apart from the generous financial package which the ambassadors will
enjoy from Glo, the endorsement deal will also give additional fillip to
their various careers.
Glo as an emerging global brand offers a big platform for the
artistes to further promote their career through the company’s heavy
marketing communication activities in local and international media.
They will also have the opportunity to feature in Glo’s highly popular
shows such as ‘Slide and Bounce’ and the ‘Glo-CAF Awards.’
In addition, the financial reward will also empower the artistes to
enhance their career through music promotions and productions.
It will be recalled that Globacom pioneered the use of musicians and
Nollywood actors as brand ambassadors and influencers when it signed on
the likes of Lagbaja, Osita Osadebe, Oliver d’Coque and Nelly Uchendu
after it launched operations in 2003. Other organisations have since
copied this strategy.
The company said the 28 ambassadors will be unveiled at a ceremony soon.
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